Dear New Parent,
When my wife and I
had our first son, we had the good fortune of being introduced to the Little Forest
product line by our pediatrician. Little
’s reputation for safe, natural and effective products made it a top choice of pediatricians
and healthcare professionals. Its reputation,
combined with a seal of approval from our pediatrician gave us confidence we were
exposing our child to only the best, most natural products.
We used Little Forest products on both of our children - we loved
the products and the feeling that comes with knowing we’re doing the best for our
has a heart-warming story founded in a parent’s love and concern for her newborn
baby. In 1995, a new mother became alarmed after she watched a local news show discussing the dangers and toxicity
of many common household products.
Among those products was the baby powder that she had just received as a free sample
from the hospital.
Subsequent research produced information showing that
every one of the samples of baby bathing products contained harmful ingredients.
Most baby powders are made from talcum powder, which can cause respiratory problems,
or cornstarch, which breeds yeast and can perpetuate diaper rash. Tearless shampoos
contain numbing agents. Most baby oil is mineral oil, which can leach moisture,
and some baby lotions have been found to contain formaldehydes.
In seeking alternatives to the mass produced, low cost baby products, she discovered few products
that were actually natural and even fewer that were effective.
Frustration led to inspiration and Little Forest was founded. Over the years, the Little Forest team
has been devoted
to developing safe and natural products so that you now have a choice
in baby care. Little
has a complete line of products for everyday infant
bathing needs as well as skin treatments for minor skin ailments common to infants
such as cradle cap, diaper rash and eczema. Our toiletries are gentle enough for
a newborn and effective for the entire family.
is dedicated to continuous improvement
in understanding and meeting your baby care needs. Our mission
statement says it all. We welcome suggestions from our customers, our retail
partners, and infant healthcare practitioners for improving the information on our
web site and in increasing the effectiveness of our products. Please share your
thoughts with us at email@example.com.
I’m proud to continue
the tradition and I am committed to upholding the longstanding philosophy integral
with the superior products Little Forest produces.